Feel the Rush: Hyundai’s ‘Fever Feet’ Lights Up RAC Arena

THE BRIEF

Collaborate with Gettin Hectic to design an interactive, high-energy fan activation for Hyundai during the 2025 West Coast Fever Netball Season — one that would drive engagement, bring the brand to life, and create memorable in-game experiences

THE SOLUTION

Gettin Hectic & Vivid Media created ‘Fever Feet: The Running Man Game’ – a dynamic activation that literally got fans moving. The game challenged participants to sprint on a custom-built platform to activate a sequence of lights — the faster the run, the quicker the lights lit up.

THE OUTCOME

At RAC Arena during the 2025 West Coast Fever home games, fans weren't just spectators — they became part of the action.

‘Fever Feet’ turned the concourse into a competitive playground, where fans of all ages raced against the clock (and each other) to light up the board. Fast feet meant big fun — and even bigger bragging rights. With prizes on the line, energy soared, and smiles were everywhere.

The activation delivered more than entertainment. It perfectly aligned with Hyundai’s brand values — performance, innovation, and forward motion — while strengthening their connection to the local sporting community. Whether it was kids burning off halftime energy or adults reliving their sprinting days, Fever Feet brought the brand to life in a way that was bold, fun, and unmissably Hyundai.