Quick Feet: Reaction Cone Heats Up the Perth Wildcats Home Games

THE BRIEF

Design an engaging, movement-based game for the Wildcats Fan Zone as part of their pre-game entertainment at RAC Arena. The activation needed to appeal to a wide audience — kids, adults, and everyone in between — while promoting fitness, fun, and fan interaction

THE SOLUTION

Enter Reaction Cones — a fast-paced, interactive game that tested players’ reflexes, agility, and competitive spirit.

Fans were challenged to hit as many illuminated cones in their team’s colour as possible within 60 seconds. The more cones you tagged, the higher your score — and the closer you got to bragging rights as the Reaction Cone champion.

THE OUTCOME

At every Perth Wildcats home game this season, Reaction Cones became a standout attraction in the Fan Zone, turning bystanders into athletes and fans into fierce competitors.

Set in the FAN ZONE of RAC Arena, the game brought together fans of all ages for a burst of high-energy fun. Whether you were a diehard supporter or a first-time attendee, the activation offered a thrilling, physically active experience that captured the spirit of Wildcats basketball.

From kids chasing lights to adults testing their reflexes, Reaction Cones delivered more than just entertainment — it promoted movement, encouraged friendly competition, and built excitement before the game started.

It wasn’t just about the cones — it was about community, connection, and creating unforgettable game-day moments. The result? A fan-favorite experience that kept the energy high and the smiles wide.