Race Day Glam: BYD Quokka Day Glambot Experience
- Kobe Koerber
- Apr 21
- 1 min read
THE BRIEF
Collaborate with BYD to deliver a premium, high-energy activation at the BYD Quokka Day held at Ascot Racecourse.
The objective was to create a standout race day experience that captured the glamour, style, and excitement of the event, while seamlessly promoting the BYD brand through engaging, shareable content. The activation needed to attract foot traffic, encourage participation, and deliver visually striking outputs aligned with a modern, premium brand presence.
THE SOLUTION
BYD partnered with Vivid Media to deliver a Glambot Activation—bringing high-end, cinematic slow-motion video experiences to racegoers.
Working closely with BYD, we helped bring the vision to life through:
A custom branded backdrop, designed by BYDto ensure optimal visual impact on camera
Tailored video templates incorporating BYD branding
Carefully planned camera angles and movements to capture the best possible slow-motion shots
Guests stepped into the Glambot experience, striking poses as the robotic camera captured dramatic, high-speed footage—transforming everyday racegoers into red carpet stars. The result was sleek, high-quality slow-motion videos delivered instantly and ready for social sharing.
THE OUTCOME
The Glambot activation drew in crowds and creating a buzz throughout the day.
From race day fashionistas to groups of friends, attendees embraced the experience—producing stylish, high-impact content that perfectly captured the energy and glamour of the day.
The activation not only delivered memorable moments for guests but also amplified BYD’s presence through branded, shareable video content—extending the experience beyond the racecourse and into social feeds.
By blending entertainment with brand integration, the experience successfully turned racegoers into content creators, reinforcing BYD’s modern, innovative image while elevating the overall event atmosphere.
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