Tourism WA Brings the Fun to Bunbury with Vivid Media at the North Melbourne vs Fremantle AFL Clash

THE BRIEF

Partner with Tourism WA to create an engaging and memorable fan activation for the AFL Community Series match between North Melbourne Kangaroos and Fremantle Dockers at Hands Oval, Bunbury.

The objective was to deliver an interactive experience that celebrated the excitement of AFL while showcasing Western Australia as a destination. The activation needed to attract foot traffic, engage fans of all ages, provide unique take-home keepsakes, and create a buzz throughout the Tourism WA Fan Zone.

With thousands of fans attending the match, the experience needed to be highly visual, family-friendly, and capable of generating long queues and strong engagement before the first bounce.

THE SOLUTION

Tourism WA partnered with Vivid Media to deliver a combination of our Trading Card Activation and Sugar Printer experience.

Fans were invited to become part of the action by creating their own personalised AFL trading card, choosing between custom-designed North Melbourne Kangaroos and Fremantle Dockers card templates. Within moments, guests received a professionally produced trading card featuring themselves as the star player.

Alongside the trading cards, guests could collect an exclusive edible sugar creation printed live on-site using our Sugar Printer. Fans could choose from two custom designs:

• The North Melbourne Kangaroo logo

• Sunny the Quokka holding a football

The activation was built around a simple concept: One to Eat, One to Keep.

The Trading Cards provided a lasting keepsake, while the Sugar Printer delivered a unique edible experience that drew crowds and created visual theatre throughout the day.

The activation was designed to maximise engagement through:

• Personalised AFL-themed trading cards

• Exclusive Tourism WA and North Melbourne sugar print designs

• Live sugar printing demonstrations

• Family-friendly interactive experiences

• Highly shareable content and memorable take-home items

THE OUTCOME

The Tourism WA Fan Zone quickly became one of the most popular destinations at Hands Oval, with fans lining up throughout the day to experience both activations.

The personalised trading cards were a huge hit with children and adults alike, with many proudly showing off their cards to friends and family around the venue.

The Sugar Printer generated significant attention as spectators gathered to watch the printing process in action. The combination of technology, creativity and a sweet reward created an experience unlike anything else at the event.

As the day progressed, queues continued to grow as word spread around the venue, helping drive traffic to the Tourism WA activation and increasing dwell time within the fan zone.

By combining personalised keepsakes with a unique edible experience, Tourism WA successfully created a memorable activation that connected with AFL fans of all ages, celebrated the North Melbourne versus Fremantle match-up, and reinforced Western Australia's reputation for delivering unforgettable sporting experiences.